Karl Stelter Studios August 2014 » Karl Stelter Studios

Where Film Meets Function

How Anthony Carbajal Opened 13 Million Eyes with His Ice Bucket Challenge

Posted by on Aug 25, 2014 | No Comments

ALS Ice Bucket Challenges have become the latest internet fad, with everyone from Mitt Romney to Patrick Stewart flocking to the cause. And for a while it was all fun and games – simply dump some ice cold water on your head and challenge 3 people you’d pay good money to see do the same. That changed for me […]

How to Make an Impressive Freelance Hire with These 5 Key Questions

Posted by on Aug 19, 2014 | No Comments

You’ve been tasked with a project in unfamiliar territory, and given a budget to bring in some hired guns: freelancers. But can you predict if the freelancer will be reliable? Can they adapt? Do they ‘get it’? When the project’s success (and your reputation) are on the line – it’s not the time to guess. […]

How to Crush Video Content like UnderArmour without Breaking the Bank

Posted by on Aug 11, 2014 | No Comments

By now most people have seen Misty Copeland’s video “I Will What I Want,” and it struck a chord with, well, everybody. But why? What did they do so right? And can your company replicate UnderArmour’s success? The short answer: yes. Know Your Audience UnderArmour focused unconditionally on story first. Each second you watched sucked […]

5 Avoidable Ways Video Content Can Fail (and How to Easily Sidestep Disaster!)

Posted by on Aug 4, 2014 | No Comments

Nothing can be quite as exciting (or confounding) as releasing that shiny new piece of video content. You agonized over the concept, fought through production and budgeting, and tweaked the headline until you forgot what the hell you were even tweaking to begin with (or just ended up on facebook). Finally, you release it and…! […]