Karl Stelter Studios Blog Archives » Karl Stelter Studios

Where Film Meets Function

Dream Big. Otherwise You’re Just Sleeping.

Posted by on Apr 28, 2016 | No Comments

Moonlight streamed through open windows as I lay awake in bed, thinking about how I’d changed since graduating college and taking on my first job just over one year ago. For one, I’d started running in the morning instead of after work, more because it seemed the responsible thing to do rather than because I […]

The Gravitational Pull of Mediocrity

Posted by on Apr 9, 2015 | No Comments

This post is not for you. It requires an investment of 8 minutes to watch the video below, and a willingness to look at yourself in an honest, unforgiving light at the end of the post, and ask the question: what do you really want from life? Video courtesy of Ramit Sethi’s BrainTrust. For a long […]

Pitch Less, Win More: A Freelancers Guide

Posted by on Dec 2, 2014 | No Comments

You send the pitch over, confident you’ve nailed it. A day goes by. Then another. And another. That voice inside your head, the one you know is right however much you hate it, tells you, “You didn’t get this one. Better luck next time.” Two followups and a phone call later you confirm it anyways. […]

Why Millennials Won’t Take Your Advice

Posted by on Nov 25, 2014 | No Comments

It’s no surprise that Joseph Brodsky’s commencement speech is amazing – after all, he won a Nobel Prize in Literature. What IS surprising, however, is the power with which it moved me – a “Millennial,” to consider why people find it so difficult to take advice from those more experienced than us. Even if that […]

3 Steps to Becoming World-Class in Anything You Want

Posted by on Nov 10, 2014 | No Comments

Becoming world-class in a subject doesn’t require you to be naturally ‘gifted’, lucky, or endowed with superhuman abilities. You simply need a roadmap. Luckily (or should I say steadily), you can construct your own with the following three steps. (1) Pre-Visualize with Precision Most people think pre-visualizing something means imagining the event actually happening — they’re actually playing in […]

Top 3 Ways Video Content Could Embarrass You and Your Company

Posted by on Sep 23, 2014 | No Comments

What do Pinterest and Video Content have in common? They both make things look a whole lot easier than they really are. These days you can rent a pro-grade camera, supporting equipment, lighting, and audio gear for a basic promo video for under $500. That’s right! $500. Then to keep things on a budget you can […]

How Anthony Carbajal Opened 13 Million Eyes with His Ice Bucket Challenge

Posted by on Aug 25, 2014 | No Comments

ALS Ice Bucket Challenges have become the latest internet fad, with everyone from Mitt Romney to Patrick Stewart flocking to the cause. And for a while it was all fun and games – simply dump some ice cold water on your head and challenge 3 people you’d pay good money to see do the same. That changed for me […]

How to Make an Impressive Freelance Hire with These 5 Key Questions

Posted by on Aug 19, 2014 | No Comments

You’ve been tasked with a project in unfamiliar territory, and given a budget to bring in some hired guns: freelancers. But can you predict if the freelancer will be reliable? Can they adapt? Do they ‘get it’? When the project’s success (and your reputation) are on the line – it’s not the time to guess. […]

How to Crush Video Content like UnderArmour without Breaking the Bank

Posted by on Aug 11, 2014 | No Comments

By now most people have seen Misty Copeland’s video “I Will What I Want,” and it struck a chord with, well, everybody. But why? What did they do so right? And can your company replicate UnderArmour’s success? The short answer: yes. Know Your Audience UnderArmour focused unconditionally on story first. Each second you watched sucked […]

5 Avoidable Ways Video Content Can Fail (and How to Easily Sidestep Disaster!)

Posted by on Aug 4, 2014 | No Comments

Nothing can be quite as exciting (or confounding) as releasing that shiny new piece of video content. You agonized over the concept, fought through production and budgeting, and tweaked the headline until you forgot what the hell you were even tweaking to begin with (or just ended up on facebook). Finally, you release it and…! […]