[Part I] Discover Lake Forest
First of three marketing films commissioned to rebrand Lake Forest, IL, each focusing on a different segment of the sales cycle, and targeting Millennials with young families from Chicago. Brand film concepts, strategy and production by Karl Stelter Studios.
Part I: “Discover Lake Forest” – Feel what makes Lake Forest beautiful – both inside and out.
Part II: “What You Didn’t Know” – Dispelling myths, and surprising even current residents with facts in an organic way.
Part III: “Why We Stay” – Showcase Lake Forest as a place for generations of family to come and settle.